Market research and analysis are critical components of any successful business strategy. In this course, students will learn advanced techniques for conducting market research, including customer segmentation, competitor analysis, and data analysis. Through a combination of lectures, case studies, and hands-on projects, students will gain the skills and knowledge necessary to conduct effective market research and analyze the data gathered.
Course Objectives: Upon completion of this course, students will be able to:
- Understand the importance of market research and analysis in developing successful business strategies.
- Conduct customer segmentation to identify target markets and develop effective marketing strategies.
- Conduct competitor analysis to identify strengths, weaknesses, and opportunities for growth.
- Utilize data analysis techniques to identify trends, patterns, and opportunities for growth.
- Develop actionable insights based on market research and analysis to inform business decisions.
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